[important] The following guest post was written by Amanda Brooks of PhotoBrookPhotography. There is some very valuable information here, I learned quite a bit from her insight! [/important]
The path to becoming a successful photographer requires some level of marketing. This can be as simple as networking effectively and helps to get your name remembered. For those who find networking and “selling themselves” to be as painful as having their nails pulled, there are a variety of ways you can advertise yourself through technology. Whilst nothing can really compare to getting to know people and forging relationships in person, you can also develop a following through the internet by using some very simple techniques.
Every time someone tells me email marketing is dead I want to smile. There are so many huge companies that are driving traffic to their website through helpful, innovative and interesting emails and this is no different for a photographer. Depending upon the style of your photography, you can update once a month or once a fortnight regarding the current work you’re doing. You can also include tips and advice, which could link to longer blog posts and articles about the subject. This means that you’re getting customers and clients to your site without using a hard sell but by providing them with helpful information that they want to read more about.
In the field of art, design and photography QR codes are a quick and simple way to give your work more depth. QR codes are a black and white picture that can be scanned via a smart phone and will send the viewer to a website of your choice. This is excellent for attaching to business cards as mentioned in “11 Tips for a Successful Art Gallery Show” but also great for adding to an art showing. Through these QR codes, you can add additional information, perhaps about the techniques you used. You could even do a short video explaining your motivations and the success of the shot. These are just two ideas but you can link that QR code to literally anything, even simply a Google map of where the photo was taken, it’s up to you to decide what extra info you give! Tracking how often your QR code was scanned is an important way to gauge the success of your campaign, and QR codes are versatile, being able to be used in a variety of settings.
With tablets and smartphones quickly becoming the primary way people access the internet, updating your website to be mobile compatible is incredibly important. Google recently began encouraging businesses to optimize with mobile in mind, so it’s fair to say that having one is likely to help out your business. You can purchase a mobile website or hire someone to create a mobile version of your website with a relatively small outlay, which also means you don’t need to understand code. Packages such as Pitney Bowes Smart Essentials and Mobify can make this very simple. In exchange, people searching for you on their mobile will be rewarded with a much better experience.
Many people are familiar with Facebook and Twitter. Pinterest is also becoming a big player in the social media circle and has become known as the best search engine for creative businesses. This is because you can share images of your work that will link directly to your site. These images can then be shared by those who find them interesting,
- Expanding your Post in a variety of mediums, depending on what the social media site allows
- Many posts can now include tags or #hashtags to make your posts easier to find. This means that if you tag a post #portrait and someone is looking for posts on portraits, they’re more likely to find you.
- Follow relevant people with similar interests or that also share interesting content. Develop a relationship.
- Update at least once a day.
- Use software such as Hootsuite to create a backlog of updates that you can schedule and leave running.
Perhaps not a surprising opinion from a photography blog but blogging is a fantastic way to get your voice heard. Whilst it may seem as through you’re a single voice in a sea of other voices, you can find relevant niches to promote yourself. Find other bloggers in your area (both in terms of your geography and content) and network. You can guest post for other sites, take part in blogging events and develop a following. Also ensuring that your posts are interesting, engaging and easy to read encourages sharing, promoting and a dedicated fan base that will keep coming back for more.
Many of these tech variants of marketing can be adapted to a regiment that suits you. You can use as many, or as few as you choose but when you find a system that works then stick to it. In the world of the net, being dependable is important and dropping your Facebook page for months or sending four emails in two weeks are both likely to annoy your customers in different ways and for different reasons.
[important] Be sure to head over to PhotoBrookPhotography to read more helpful articles like this one! [/important]