Lately, I’ve been thinking a lot about three things every artist is up against today: AI, authenticity, and the algorithm. These aren’t small forces by any stretch of the imagination. They shape what we see, what gets shared, and even how we feel about our own work.

This really hit me when I was scrolling through my feed and saw two very similar images stacked one after the other. One was influenced by AI. The other was fully human-made. What surprised me wasn’t the images themselves, it was the comments and social interaction they received. One post had quick praise and surface-level reactions. The other had people saying they came back to the image multiple times because of how it made them feel.

That moment made something very clear to me. Human-made images often come from real experiences, real places, and real emotions. They may not always stop the scroll right away, but they tend to stay with people longer. That difference matters.

Around the same time, I had the chance to record a podcast with my friend Nicholas Albert on the Lakescape Photography Podcast. We talked openly about art, editing, and how reality is different for every person behind the camera.

We also talked about the pressure artists feel to please purists, chase trends, or, in some cases, feed this algorithm. At the core of that conversation was one simple idea: your art should reflect your experience, not someone else’s expectations. You don’t need to apologize for your choices or your style if they are honest and authentic to you.

I don’t think the future of art is about beating AI or winning against the algorithm. I think it’s about understanding their role and then choosing authenticity anyway. AI can be a tool. The algorithm can be a delivery system. But authenticity is the signal that people respond to.

That’s the one thing we still control. My hope is that both the video and the podcast encourage you to trust your experience and keep making work that feels real to you, because that’s what people are looking for regardless of the algorithm or the likes, and shares.

Linked below are the two videos.  If you are a podcast listener, you can find Nicholas’ podcast on these platforms:  Spotify Apple YouTube

Blake Rudis
f.64 Academy and f.64 Elite are the brainchildren of Blake Rudis. While he is a landscape photographer, he is most passionate about post-processing images in Photoshop and mentoring others.

For Blake, it's all about the art and process synergy. He dives deep into complex topics and makes them easy to understand through his outside-the-box thinking so that you can use these tricks in your workflow today!
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