Time to Call Out the Bogusness of the “Adobe Price Increase” Fearmongering

As with most things in our society today, people jumped the gun long before any facts came out and caused a lot of fear and undue stress in the photography community.   Last week it was leaked online that there was a silent Adobe Price Increase for the photography plan.   Adobe, like many companies (even I do it) was split testing some things on their sales page, and the internet went bonanza for it.

If one did go to the Adobe site they would see a plan that is 19.99 for Lightroom and Photoshop CC, but that is the 1TB storage plan, and guess what,  it has always been there.   The $9.99 plan focuses less on storage and more on the programs and gives you 20 GB of storage.

I don’t know what it is about our society these days to read something somewhere and deem it as fact.   It used to be that we would fact check before we leaped out of our knickers over a headline of an article.  I get it, a doubling in price is significant, but it is still much cheaper than Adobe’s old model, by a LONG shot!

The thing that irritated me most about this was the companies that came out of the woodwork that spread even more fear in their email marketing to take advantage of the situation.  Here’s a thought to all the alternative companies… how about you market your strengths instead of selling the shadow of Adobe.

Anyway, I thought this would be an excellent opportunity to try and help everyone who was up in arms about this topic (I received about 40 emails and social media messages… I counted).

Life Lessons for a Fearmongered Society

1.  Develop a Problem Solution Mentality

Don’t rely on other people to solve your problems.   Instead, investigate the issue and develop a solution.  This will make all your work life and marriages so much better, I promise!  I used to have this saying I would whisper to myself whenever a problem came about in the workplace or my house… “Am I the Problem”  If I could legitimately answer that with a yes, I was actually in luck.   It is easier to come up with a solution to our own habits than it is to try and change someone else.  Can you imagine a world where everyone objectively asked themselves that question?

With this “Adobe Price Increase” problem I received entirely too many emails telling me there was a problem without hearing many solutions… as if my answers mattered anyway 🙂

2.  Decipher Fear From Fact

Whether it is Y2K,  the Apocalypse of 2012, or the supposed “Adobe Price Increase,” you have got to learn how to determine what is fact and what is fear driven excitement.  While Adobe may be posed as the monster they are for even thinking about making a subscription; I highly doubt they would increase their prices without emailing you to tell you of the change.  All this hype was fear, stretched from a minor fact without looking into all the possibilities.  Adobe has the right to split test…

3.    Discern the Best from the Rest

I have been working with Photoshop for over 20 years.  It is a beast of a program and just when I think I know everything about it, I humbly learn that I know nothing at all.  It is an incredible piece of software that all other programs attempt to emulate.  Photoshop is the best if you want to apply the problem solution principle to this topic here it goes:

Problem: Photoshop is supposedly increasing the price of the photography plan.
Solution:   Cut out all the other crap and double down on the best of the best.

I know I have promoted other programs in the past, and at that time I thought they were suitable for the level that I was at in my post-production.   However, in early 2018, I cut out all the other clutter in my workflow and doubled down on Adobe products.   You know what?  I haven’t looked back since! I haven’t opened another program outside of Adobe since January of 2018.   I have had no need.

In this video, I will share more of my thoughts and even a cost analysis that compares the days of old with Photoshop CS5 to today’s Adobe Creative Cloud subscription model.  As far as I know, there is no price increase, and even if there were, I’d gladly let them take more of my money, they deserve it!


Blake Rudis
f.64 Academy and f.64 Elite are the brainchildren of Blake Rudis. While he is a landscape photographer, he is most passionate about post-processing images in Photoshop and mentoring others.

For Blake, it's all about the art and process synergy. He dives deep into complex topics and makes them easy to understand through his outside-the-box thinking so that you can use these tricks in your workflow today!
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